Detalle del curso

Customer Centric Marketing for Entrepreneurs

Design a marketing campaign and learn how to create brand excitement and attract engaged customers!

Acerca de este curso

It is not uncommon for students, executives and business owners to feel overwhelmed by the myriad of marketing solutions available today. How do you decide if social media, direct sales or perhaps event marketing is right for your business? This course helps you understand how to build a brand and reach your potential and current customers in the most effective and efficient manner.

The landscape for marketing (identifying and seizing opportunities for market growth) has changed dramatically over the past decade, making marketing decisions more confusing than ever before. Understanding how to quickly identify true customer needs and then apply the learnings to identify the right marketing approach for your company is critical if you are looking to launch and/or grow a business.

In this unique entrepreneurial marketing course, you will gain practical experience by learning how to design a customer-centric marketing campaign for your own business or for an organization that needs marketing support.

We will teach you how to better understand your customers’ needs and use this knowledge to develop and launch a marketing campaign that engages consumers and creates traction using the right marketing channels. Your campaign might be an integrated social media program, an event-driven workshop, a sales outreach initiative or something entirely different.

You will learn how to view the customer engagement experience through the eyes of your target market to effectively build a strong brand. Finally, you will learn how to evaluate and measure the success of your campaign to ensure you can either repeat successful marketing initiatives that worked or pivot when the campaign does not meet your business growth goals.

Que aprenderás

  • How to use customer discovery tools to identify market needs, problems and opportunities
  • Create customer profiles and personas that help you identify the right marketing channels to reach your customers
  • Respond to evolving customer needs using personal, digital, social and mobile spheres
  • Develop content and messaging that directly addresses consumer needs and drives brand excitement
  • Develop key performance indicators (KPIs), metrics and milestones to measure the success of your campaign

Conoce a tus instructores

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Beth Goldstein

Adjunct Lecturer

Babson College

Obtén un certificado para resaltar el conocimiento y las habilidades que adquiriste ($ 49USD)

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    Concédete a ti mismo un estímulo adicional para completar el curso

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Ir al curso

Categoría: Business & Management

Nivel : Intermediate

Institución : Babson College

Valor : GRATUITO
Agregue un certificado aprobado por $49 USD

Esfuerzo : 4-6 horas a la semana

Duración : 4 Semanas

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